Cloud product consulting for MLB/NFL sports district.

Conducted user research, led executives to align on a vision for a new web application to drive visitors to the Arlington Entertainment District, designed and validated the user experience, and created a clickable prototype.

Activities:

• Conducted 31 interviews

• Ran 6 design thinking workshops with executives across 5 partnering organizations

• Artifacts: Narrative, Storyboard, 2 Service Blueprints, MLP backlog, Reference Architecture

Influenced $1.34M in cloud platform revenue.